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| Customer Reviews: | | Average Customer Review: ( 4 customer reviews )
Write an online review and share your thoughts with other customers.
Most Helpful Customer Reviews
3 of 5 found the following review helpful:
 Great Read Feb 02, 2004
For readers who like to know what goes on behind the scenes in the business of sports, this book is just the ticket. What struck me is the readability -- like a novel -- and I learned a great deal about the characters involved in high-profile decision-making, and how power is wielded. Highly recommended.
4 of 7 found the following review helpful:
 Publicity Seeker Offers Nothing New Jan 20, 2004
Horrow's self-grandizing in this book is unbelieveable. I didn't know he was so great until he wrote this book. According to him, he was the sole reason why the NBA came to Miami -- gee, over 2.5 million potential fans, and lots of moula had nothing to do with it. Oh, and he gives "insightful" testimonials about several big-name sports celebs, including Nicklaus and Al Davis (they both have big egos) what a revelation! Did anyone check out Horrow's credentials to see how many failed sports ventures he has been involved in? Plenty. And now we're all supposed to turn to him for insight? Horrow's book offers nothing new, on the subject of the sports/entertainment industry as it exists today, or will project into the future. Amazon.com should be embarassed by the industry-written "positive" reviews that it allows up on its web-site to promote the sales of this book. Don't ever buy it if you want to learn something new, or read something from someone who has had success in the sports industry in the past. Look for it in the discount bin soon, to keep open your windows, or for a doorstop.
2 of 4 found the following review helpful:
 Very Informative Jul 23, 2003
By George W. Bowser Jr.
As a soon to be lawyer as Mr. Horrow, this is a very informative book as to the world of Sports Business. He really provides insight into all aspects of Sports, including the political battles. This book is very encouraging and I highly recommend it to anyone looking to get into the business aspect of sports.
1 of 3 found the following review helpful:
 Ego's are Everywhere in Professional Sports Dec 29, 2005
By realnamehere
This book is somewhat entertaining and informative, if you can swallow Rick Horrow's HUGE ego and soapboxing. I don't know what's become of Rick since he wrote this book, but if he's still active in the professional sports community, it would amazing. He is so full of himself that mostly every page has some mention of all the great things he did. He chastizes and bad mouths mostly everyone he has ever worked with...the only exception that comes to mind is Bud Selig. Overall, Rick tells some interesting behind-the-scenes stories and explains in a vivid way the power playing that goes on with the rich egomaniacs in the world of professional sports, but if you're like me, after reading through the fluff and overdramatized exploits with Rick's so-called partners, you won't be able to finish this book. I couldn't.
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