Big League, Big Time: Birth of Arizona Diamondbacks

Following the creation of baseball's newest team from the granting of the franchise for the Arizona Diamondbacks, to Opening Day at Bank One Ballpark in March 1998, "Big League, Big Time" is an in-depth, inside look at how just such an event comes to be. And while using this once-in-a-lifetime occurrence as a focal point, author Len Sherman also makes a knowledgeable examination of other political, economic and social issues as filtered through the spectrum of sports in America.

Covering not only the formation of a franchise (choosing the manager, players, coaches, not to mention such celebrity owners as Billy Crystal and Lou Gossett, Jr.) but also the marketing of a team to a city and a nation, this unique book sheds bright light on the corporate and financial side of baseball today Published during the Diamondbacks' first season, and written by a well-known Arizona author who has access to all the big names in the Arizona arena, "Big League, Big Time" is a fascinating and eye-opening look at what goes on at the stadium before, during and after the game.